Whole Beauty® Institute

Aesthetic Plastic Surgery

A Wide Range of Cosmetic Surgical Solutions

Plastic Surgery at the Whole Beauty® Institute

Dr. John Q. Cook and the Whole Beauty® Institute offers patients a wide variety of options in Chicago and Winnetka for cosmetic surgery for the face, breast, and body with natural-looking results.

Facial Surgery Procedures

Our portfolio of facial rejuvenation procedures allows us to offer a variety of surgical approaches and techniques for each expressive zone of the face. For each region – the forehead, the brow, the upper eyelid, the lower eyelid, the cheek, the jaw border, the neck, and the lips – we provide patients with a customized surgical plan to enhance the unique identity of each individual with respect to natural form.

Read Dr. Cook’s Philosophy on Facial Surgery

Breast Surgery Procedures

Patients benefit from Dr. Cook’s extensive experience and commitment to the natural breast form. Our detailed consultation for Breast Augmentation, Breast Lift, Breast Reduction, and Revisional Breast Surgery allows us to understand your goals, lifestyle, and activities, all of which impact the result of your breast surgery. Our patients receive care that is highly personalized and holds to the highest standards of service.

Read Dr. Cook’s Philosophy on Breast Surgery

Body Contouring Procedures

The Whole Beauty® Institute delivers leadership-level results in a wide range of body contour procedures. Our patients benefit from a truly comprehensive portfolio of options: Tummy Tuck, Mommy Makeover, BodyTite, Arm Contouring, and a number of liposuction techniques including classical liposuction, Vaser® ultrasonic liposuction, laser liposuction with both the SmartLipo® and SlimLipo® technologies, and the SAFE Lipo technique for contour deformities.

Read Dr. Cook’s Philosophy on Body Contouring

Plastic Surgery for Men

Men typically have aesthetic goals and needs that differ from those of women, which is why the Whole Beauty® Institute’s team works with each patient as an individual, customizing treatments for men that take physiological differences into account to generate naturalistic results. Discover how men can get a custom-tailored look just for them.

Surgical Consultation Form

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John Q. Cook, M.D.

Dr. John Q. Cook, Board-Certified Plastic Surgeon

Founder and Medical Director of the Whole Beauty® Institute

“Nature Holds the Beautiful”

– Albrecht Dürer (1471-1528)

All of Dr. John Q. Cook’s work in plastic surgery is informed by his lifelong study of natural form. Plastic surgery should be an expression of the beauty that is present in each of us, rather than a caricature based on currently popular celebrities. Each face, each breast, and each body has its own internal logic, which can be discovered only by careful evaluation.

As a practical measure, how does one accomplish this? Dr. Cook believes that there are three steps to the process. First, one must study examples of beauty, through careful observation of the work of great artists and photographers and observation of beautifully structured men and women. This eventually leads to the conclusion that there is no single standard of beauty that can be reduced to a simple mathematical formula. With enough attention it is possible to appreciate the special logic of each person’s beauty. The second step is to internalize what you have learned about beauty, so that you can apply this understanding in a way to help your patient. The third is to develop surgical techniques that allow for an individualized approach to each patient.

For plastic surgery to be successful, there must be a meeting of the minds between surgeon and patient. Dr. Cook’s passion for naturalism in his work is best suited to patients who have a similar philosophy. We are not out to create the biggest breast or the tightest face.

Education and Credentials

Awards and Recognition

Breast Implant Revision

From the minute I walked in for my first appointment to my most recent post op appointment, I feel that everyone treated me like my satisfaction is as important to them as it is to me. He did my first breast augmentation in 2001 and most recently my revision in November of 2022. I came to him thinking there’s no way he could outdo the first result but lo and behold he worked his magic a second time. I am so happy with how my breast augmentation turned out this second time.

My breast augmentation turned out beautiful. Dr Cook is a master at his craft. I put all my trust in his judgement with regard to the size of my implants and he proved to be the best at what he does (for a second time). I am so happy with my breasts.

Breast Augmentation

The outcome was exactly what I hoped for, I enjoyed Dr. Cook’s approach to the procedure, appreciated his demeanor and found he and his staff to be very accommodating and helpful. I feel great and look natural!

Face Lift, Neck Lift, Fat Grafting / Transfer

Dr. Cook and staff were professional, warm, attentive to detail and I felt most comfortable through entire process of consultation – surgery, post-op and follow up visits. Results were natural looking improvements.

Tummy Tuck

Dr. Cook and all the staff made the experience very comfortable. Dr. Cook is very thorough and made sure I am taken care of before, during and after the surgery. His staff are exceptional and very caring.

Face Lift

Dr. Cook explained the procedure as well as answering any questions I had. I trust the doctor to give me natural results. I have had another procedure with Dr. Cook that I was very pleased with the long lasting results.

Face Lift / Neck Lift

Dr. Cook listens to his patients and makes surgical recommendations that delivers beyond the desired result. I loved that my procedure was done right in the office with minimal sedation. I was surprisingly relaxed and comfortable throughout the procedure.

Tummy Tuck / Breast Reduction

Dr. Cook and all of his nurses and staff were kind and didn’t make me feel embarrassed about my body. I was there because I don’t like my body, and having such a kind team of people looking at me and measuring me made me so comfortable.

Testimonial and Practice Videos

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Dr. John Q. Cook

Dr. Cook's Practice Blog

Explore our practice blog to learn more about non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, and discover new ways to improve your health and beauty.

HealthGems Blog

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more in HealthGems—from his decades of experience in the industry, studying and working with advanced technology and techniques.

SkinShopMD | Medical Grade Skincare

Whole Beauty Skincare

SkinShopMD.com was created by Board-Certified plastic surgeon, Dr. John Q. Cook, as a trusted source for high quality, medical-grade skincare products to protect and rejuvenate your skin.

Educational Information on Plastic Surgery

Educational Information

Get informed about cosmetic plastic surgery procedures and rejuvenating non-surgical treatments to help you make informed decisions about your desired treatment based on your aesthetic goals.

Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station