Aesthetic Treatments for Men

Refinement & Masculinity: Plastic Surgery and Non-Surgical Aesthetic Treatments for Men in Chicago and Winnetka

No longer “just for women,” a larger number than ever of men are seeking out aesthetic plastic surgery and non-surgical treatments to feel and look more dynamic, vital, and refreshed. Of the many attractive benefits offered in the treatments for men available at the Whole Beauty^® Institute, many can be done quickly–even during a lunch break–with little to no recovery time.

How Do Men’s Faces and Bodies Change with Age?

Have you ever wondered – how do men’s faces change as they age?

Changes in the appearance and physical structure of men’s faces and bodies naturally occur over time. As men age, the progression of facial descent such as sagging skin, volume loss and thinning lips is due to fat loss and a lower production of collagen. Loss of muscle tone and elasticity causes the face to develop a drooping appearance. As fat shifts downward, men may develop jowls and baggy skin around and under the chin and neck area.

Fine lines and wrinkles begin to develop and deepen in facial zones. Common areas include the forehead and glabella (the skin between the brows above the nose), the nasolabial folds (the creasing in the skin from both side of the nose to the corners of the mouth), and lateral canthal lines, better known as “crow’s feet” that form around the corners of the eyes.

In other areas, such as the scalp and midsection, the onset of receding hairlines and male pattern baldness can occur, and lower testosterone levels can contribute to an increase in belly fat.

These changes can be very frustrating and even affect one’s self-confidence. The good news is there are simple treatments available for men who wish to forestall and reverse these outcomes.

What are the Advantages of Aesthetic Treatments for Men?

While there are a variety of reasons why men are showing a greater interest in improving their appearance, a vast majority of male patients have noted several advantages with their aesthetic treatments.

The number of men pursuing aesthetic treatments is expected to grow in 2025 and even more so in the coming years. Male patients of all ages, ethnicities, and socioeconomic backgrounds can benefit from aesthetic self-care who wish to look and feel dynamic, vital, and refreshed.

Rhinoplasty in male patient before and after. Performed by Dr. John Q. Cook.

What Are the Most Popular Aesthetic Treatments for Men?

Our most popular surgical procedures for men include BodyTite with liposuction to contour the abdomen, waist, and chest; neck and jaw border lift to improve the definition of the neck and jawline; and eyelid surgery to correct a tired look. Most of these procedures can be carried out under local anesthesia in the privacy of our Chicago and Winnetka offices.

Popular aesthetic treatments include BOTOX^® to relax the forehead and eyes, fillers or natural fat to restore facial volume, BBL to remove brown and red spots from the face, HALO hybrid fractional laser to reduce surface wrinkles, and a variety of skincare products, peels, and other aesthetic treatments to refresh the face.

Botox before and after treatment for lateral canthal lines commonly known as crow’s feet lines.

BOTOX^® Treatments for Men

Although men in general tend to be less concerned about expression lines around the eyes than women, there can be a point where enough is enough. Deep creases between the brows and in the crow’s feet area can sometimes make a man look tired or angry and lead to misperceptions of his mood. Skillful use of BOTOX^® or other neuromodulators can relax muscles and smooth out these lines, while allowing a man to retain natural facial expressions. Our skillful team follows Dr. Cook’s naturalistic approach to all aesthetic treatments so that you retain your natural identity.

Sometimes, the position of the brow has changed so that it overhangs the upper eyelid. Dr. Cook and his team can use BOTOX^® to reduce the strength of muscles that pull the brow downward, so that a more open brow position is restored. Other areas BOTOX^® can treat include the two lines that can form between the brows, known as the 11’s, that develop over time with the facial expression of furrowed brows.

Another less commonly known use for BOTOX^® is the treatment of hyperhydrosis, or excessive sweating. This can be particularly life-changing for men who experience excessive sweating in the armpits or hands.

Botox before and after in male patient for treatment of forehead lines.

Improve Facial Contours, Neck and Jawline with Aesthetic Treatments for Men

With age comes wisdom and rich life experiences. However, it can also bring about other changes that are less desirable in men’s facial structure and volume.

Neck lift before and after, Performed by Dr. John Q. Cook.

Redefining Facial Contours in Men

A well-defined jaw and neckline can be restored with minimally invasive treatments such as FaceTite and Morpheus, as well as a technique called EmbraceRF, which is a combination of the two. MyEllevate^® is a procedure for those interested in neckline contouring who are not yet ready for, or prefer not to undergo, a traditional neck lift procedure. That said, it’s important to note that being a qualified candidate for minimally invasive treatments is an essential part realizing successful outcomes. There is no degree of lifting in the above options that will compare to a facelift or neck lift. Dr. Cook works closely with each patient during the consulting process to identify which treatments or procedures will help them achieve their goals.

Restoring Facial Volume in Men

Many of our male patients tend to be fit, but one downside to a trim and fit body is a face that may appear hollow, especially in the upper cheeks and temple. Dr. John Cook refers to this as the “fitness paradox.” Fortunately, aesthetic treatments for men provide an effective solution. Dr. Cook can either use your own fat to replace missing volume in a procedure known as facial fat transfer, or Dr. Cook and his skilled team can use a variety of injectable fillers.

Blepharoplasty before and after, Performed by Dr. John Q. Cook.

Revitalize the Eyes and Eyebrows with Aesthetic Treatments for Men

Changes in the position and tone of the brow and eyelids can also contribute to a tired appearance. Dr. Cook offers an extensive portfolio of surgical and non-surgical aesthetic treatments for men that improve the eye and brow areas. An upper blepharoplasty (upper eyelid lift) can restore clean definition to the upper eyelid by addressing excess skin. A lower blepharoplasty is a procedure to address excessive eyelid bags or pockets of fat that develop under the eye. Dr. Cook can select from a range of aesthetic treatments for men.

Blepharoplasty before and after, Performed by Dr. John Q. Cook.

Patient testimonial of upper and lower blepharoplasty (upper and lower eyelid lift).

Define the Chest and Abdominal Area with Aesthetic Treatments for Men

Fat Reduction for Men

The stomach and flanks are problem areas for lots of men. If you’re ready to ditch the “spare tire” or “dad bod” for good, we can help improve the definition and tone of the mid-body and chest. We combine surgical fat reduction with advanced non-surgical aesthetic treatments for men to restore natural and desired contours. Liposuction, can be used along with BodyTite and Morpheus for the flanks and abdominal areas for improved contouring, whereas a tummy tuck may be ideal for patients who require a greater degree of reduction and lift.

Before and after of SlimLipo technique used to trim the waistline and add more definition to the abdomen muscles. Perfomed by Dr. John Q. Cook.

Breast Reduction Reduction for Men

Men who experience excessive breast tissue may have a condition called gynecomastia, Dr. Cook can restore the shape and size of the chest and areola with breast reduction surgery unique to men’s needs.

Before and after of gynecomastia surgery to remove excess breast tissue. Procedure performed by Dr. John Q. Cook.

Hair Loss in Men and Non-Surgical Hair Restoration

Androgenetic alopecia is the most common form of hair loss that affects both men and women. However, in men, this form of hair loss occurs in approximately 30 to 50% of males by age 50. In fact, 1 in 2 men will experience hair loss in their lifetime. At the Whole Beauty Institute we offer non-surgical hair restoration and treatments that support and accelerate hair growth.

Before and after hair restoration in male patient with prescriptive topical 5% Minoxidil + Finasteride after 6+ months of application.

Before and after hair restoration in male patient with prescriptive topical 5% Minoxidil + Finasteride after 6+ months of application.

Before and after hair restoration in male patient with prescriptive topical 5% Minoxidil + Finasteride after 6+ months of application.

Skin Care Treatments and Products Unique to Men’s Needs

Skin Rejuvenation for Men

Aesthetic treatments for men come with a unique set of goals and concerns. Skincare is no different. The Whole Beauty® Institute offers a wide range of sophisticated aesthetic treatments for men and products to address the aspects of damaged skin.

Our portfolio of energy-based resurfacing and laser treatments enables us to restore and rejuvenate a wide range of concerns. BBL (Broadband light) targets and treats areas of brown and red spots on the face, hands, neck, and chest. BBL HERO is a newer variation of BBL with increased speed and power that can be used all year round.

Our hybrid fractionated lasers, HALO and MOXI, provide powerful rejuvenation to skin texture including fine lines and surface damage. Morpheus and Morpheus Body devices use radiofrequency energy to tone and tighten the skin on the face and body. Aesthetic treatments for men like Erbium laser treatments, TCA peels, facial fillers, and medical grade facials restore the texture and tone of the face.

Skincare Products for Men

The next step is a selection of medical grade products from our complete skincare collection.

First and foremost, protection from unwanted exposure is critical to healthy skin. Damage from the sun, stress, computer screens, and the passage of time can alter your skin’s appearance, leading to deep wrinkles, rough, dull, and splotchy skin. We offer a range advanced mineral-based sunscreens that are lightweight and non-greasy to protect the skin from damage and repair oxidative stress.

Subsequent skincare products including cleansers, moisturizers, and anti-aging products can be packaged into tailored recommendations by our aesthetic providers who understand the needs and concerns of our busy male patients. Less than five minutes in the morning and evening are all you need for the products we will recommend.

Optimal Outcomes in Aesthetic Treatments for Men

Dr. John Q. Cook has developed a deep knowledge of plastic surgery and medical aesthetic treatments for men over a 30-year period. The knowledge he has gained benefits all his patients, women and men alike. Unlike many medispas, which lack expert physician guidance and oversight, patient care and safety is an integral part of Dr. Cook’s practice.

Dr. Cook and his team have a passionate commitment to medical excellence and service to patients as trusted advisors to guide them through their surgical or non-surgical experience and achieve desired outcomes. Schedule a consultation with Dr. John Q. Cook to discuss your unique concerns and view our complete portfolio of before and after images of procedures and aesthetic treatments for men.